2019 Toyota Prius c

With the completely redesigned Prius c, Toyota wanted to target playful millennials who value sensibility without sacrificing style. We positioned this vehicle as sportier and more eco-friendly with technologically advanced features that made it versatile enough for daily city life and outdoor adventures.

The launch of the Prius c was top-secret and Toyota’s request to shoot outdoors presented a huge challenge for us. But I saw it as an opportunity to shoot in colorful, rural landscapes which allowed us the flexibility to produce all of the assets needed for online, social, OOH and print.

The result was a set of youthful and elevated content with high visual impact, underlining the unique spirit of this vehicle and its intended audience.