Toyota + Olympic Partnership

Client

Toyota + IOC + IPC

With the Winter Olympics fast approaching, we were off to the races to create a multi-million dollar campaign (on-line and print in both English and Spanish) to announce Toyota's partnership with the International Olympics & Paralympics.

We proposed the "Anything is Possible” campaign, highlighting the stories of Toyota's sponsored athletes, their connection to their chosen vehicle and how the concept of ‘Let’s Go Places’ helps inspire and aid in their training; giving them the ability to pursue their Olympic dreams.  

Our concept was so well received by Toyota they leveraged it for the website hub and destination for all Domestic Olympics/Paralympics partnership information, athlete profiles and stories.