Toyota Rav 4



Saatchi + Saatchi / Toyota

Toyota was about to release a redesigned RAV4. The request was to target hip city dwellers who love outdoor adventure on the weekends. Telluride, Colorado proved to be the perfect location to highlight the world's popular compact SUV and its hybrid. Our campaign was a huge success, as the RAV4 was in high demand, with record level sales for the year.


Agency: Saatchi & Saatchi

Art Producer: Cindy Rowe

Photographer: Toshi Oku

Producer: Natalie Stevenson