Toyota TRD Pro Series


Toyota TRD Pro Family

The pulse-pounding TRD Pro Series from Toyota returned for the next generation of off-road dominance. The ask: highlight the upcoming legendary toughness of the TRD Pro Series as the new heart-racing engineered, dirt-loving technology that can tackle just about any terrain.


Utilizing footage from the deserts of Baja, we created several multi-terrain, high performance videos. The first video unveiling the family line up of TRD Pro vehicles served as an introduction, followed by detailed featurettes for each TRD Pro version of the Tundra, Tacoma and 4Runner.


Agency: Saatchi & Saatchi

Videography + editing: Sweat Pants Media

Senior Project Manager: Andy Cross